The moment I saw Coach's Empire Carryall debut at the label's Fall 2025 fashion show, my fashion editor senses told me two things: First, that the pantheon of Coach's best bags had just earned another soon-to-be viral style in the form of this East-West bag with extra-long handles. And second, that Bella Hadid would be the person to carry it there. Just over a month later, the model's return to New York City on March 25 proved my theories correct.
Bella Hadid's boho-chic, studded suede bag was her first companion for a day of rushing between photoshoots and casual paparazzi walks, but it wasn't her last. After starting the day with a Valentino runway tote, she quick-changed into a little black polo dress, knee-high boots, and the bag that nearly every fashion magazine would cover within minutes: the Coach Empire Carryall. She strategically placed it on her shoulder facing the cameras outside a Manhattan studio, its creamy leather juxtaposing the skintight sheen of her dress. She certainly knew runway obsessives would clock exactly which collection it came from—and that we'd want to purchase it immediately.
