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Tribune News Service
Tribune News Service
Entertainment
Korie Dean

Behind Michael Jordan’s Nike deal, ‘Air’ shows how his parents helped make shoe history

Michael Jordan Deloris Jordan James Jordan NIke Sonny Vaccaro UNC David Falk NBA Julius Tennon Rob Strasser

Michael Jordan’s legacy looms large in “Air,” the new film about his endorsement deal with Nike that launched the Air Jordan sneaker and one of the most successful partnerships ever.

But the movie shines a bright spotlight on Jordan’s parents, who played a key role in making sneaker history happen.

James Jordan, played by Julius Tennon, and Deloris Jordan, played by Viola Davis, attended pitch meetings with their son with Converse, Adidas and Nike. Tennon and Davis are married in real life.

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