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Fortune
Fortune
Jessica Coacci

Be careful boomers, your Gen Z coworker may be recording you—9-to-5s aren’t just about climbing the ladder, they’re about content

Young woman at work (Credit: Luis Alvarez-Getty Images)
  • Gen Z content creators are giving their viewers an inside look at their mundane office lives. Younger workers are filming their lunches, offices, and workdays. As Gen Z explores brand partnerships and TikTok creator funds, it makes sense why they’re finding lucrative side hustles. But there could be some consequences if they’re not careful. 

While older generations may spend their down time chatting up coworkers at the water stand, Gen Zers are using spare time at their 9-to-5s propping up their phones and filming videos on TikTok.  

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