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The Conversation
Simon Potter, Professor of Modern History, University of Bristol

BBC gets a new director general: how others have fared in the hardest job in UK media

Matt Brittin has been named the new director general of the BBC. He joins the broadcaster after almost two decades working at Google: he was its president in Europe, the Middle East and Africa before leaving in 2024. He is already on the board of the Guardian Media Group.

The director general is the most senior executive at the BBC. The first director general was John Reith (later Lord Reith), a near legendary figure who dominated the organisation during its foundational period in the 1920s and 1930s.

Reith played a key role in establishing broadcasting in Britain and creating the BBC. He had an obsession with controlling all elements of the BBC’s work and was determined to increase his own power at the expense of subordinates and of the BBC’s board of governors.

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