New movie Barbie, a Margot Robbie-led deep dive into the iconic doll scripted by Oscar nominees Greta Gerwig and Noah Baumbach, was always going to spark interest. The premise has been raising eyebrows ever since the unlikely match-up of indie filmmakers and a multinational toy company was first announced. But there’s no denying that the Barbie marketing campaign has elevated that initial intrigue to a whole new level of phenomenon.
It all kicked off with a cheeky comment from the movie’s co-lead Ryan Gosling at the CinemaCon event that first showed that this press tour is going to be slightly different. "I only knew Ken from afar," he told bemused crowds. "I didn't know Ken from within, and if I'm being really honest, I doubted my Kenergy." Months later, I’m still not entirely sure what on Earth he was talking about, but who cares? I’ve embraced the weirdness of this Barbie-world, and I’m not sure I ever want to leave.
