Balatro was one of the big hits of 2024, but the roguelike deckbuilder was a "pain in the ass to market" at first before a demo caught fire and helped pave the way to its eventual success.
That comes from Playstack communications director Wout van Halderen, who has spoken at length during a GDC panel on marketing the quirky gem. Halderen begins by sharing that things were tricky initially as the team didn't have "fancy trailers" nor did it have "amazing" screenshots to wow an audience at first glance.
