Given that Robert Jenrick was pushed before he got the chance to jump across to Reform UK at a time and in a fashion of his own choosing, he and his new party leader decided that they may as well get on with it and face the media.
Indeed, Nigel Farage, in ironic jest, even thanked Kemi Badenoch for revealing their slow-moving bromance as if she’d played Cupid at this impromptu political wedding – she had brought the happy couple together, he suggested, and, joshing as ever, he offered to buy her lunch in return. It all sounded a little strained, as so much of Mr Farage’s jocularity often is.