The morning after the Seahawks became Super Bowl champions, people spent Monday trying to figure out who had won the other widely talked about competition of the night: Dueling halftime performances between Bad Bunny and conservative darling Kid Rock. Nielsen figures won’t be released until Tuesday on how many people tuned in to watch Bad Bunny, a U.S. citizen born in the U.S. territory of Puerto Rico and the NFL’s superstar performer. Most years the show attracts more than 100 million viewers. The conservative organization Turning Point USA arranged the competing performance, and spokesperson Andrew Kolvet told Fox News host Brian Kilmeade on Sunday evening that “at one point” roughly 10 million people were watching the Kid Rock show live across all social media platforms. The organization didn't release exact figures when asked on Monday morning, though at one point roughly 5 million people were watching the show live on YouTube.
The race to capture national attention during the most widely watched event in the U.S. has been cast as a competition to define the country given that Turning Point organized its performance with President Donald Trump’s blessing to protest the NFL picking the star from Puerto Rico as its headliner.
