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TechRadar
Wayne Williams

'Awesome Branding Move': Intel recycles Altera brand for its PSG group — and it may well have been decided over a dinner in 2023

Altera an Intel Company.

In an interesting branding move, Intel has renamed its Programmable Solutions Group “Altera,”, and reestablished it as an independent company.

Intel's acquisition of Altera in 2015 for $16.7 billion was one of the tech industry's largest deals at the time. Now, the newly independent Altera, led by CEO Sandra Rivera and COO Shannon Poulin, aims to expand its product lineup and assert its presence in the competitive field-programmable gate array (FPGA) market.

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