The word luxury is overused.
If your apartment building has a doorman, a sizable pool and secluded cabanas, as well as a grocery store, a florist, a beauty salon, a restaurant and bar, a pharmacy, and a dry cleaner all located on the lobby, you're living in luxury. If your building has little more than a gym, you're living in an ad copywriter's "luxury."
Carmakers, too, call their vehicles luxury or premium even when they’re not, adding a premium nameplate or a little faux carbon fiber trim to preserve the illusion. But Kia doesn’t play this game, even when it delivers vehicles that offer a genuine premium or even luxurious driving experience. A case in point is the three-row 2024 Kia EV9, the brand’s first global fully electric SUV.
