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TV Tech

Tom Butts

Ateme to Showcase Updates to its Ad Insertion Tech at 2024 NAB Show

ATEME NAB Show Apple

ATEME.

PARIS—Ateme, a provider of video compression, delivery, and streaming solutions, will be at the 2024 NAB Show, highlighting new developments in its ad insertion platform.

Specifically the company will focus on how its Server Side Ad Insertion solution now supports the latest Apple HLS Intersitials specification. This development of the Ateme NEA solution for targeted advertising ensures a superior viewing experience while enabling content and service providers to increase revenue streams through wider reach and more effective ad targeting, the company said.

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