ASUS boss calls the MacBook Neo a "shock to the entire industry" — but still downplays it as a "content consumption" slab, like iPad

Apple MacBook Neo and ASUS Zenbook A14 on a wooden desk.

Last week, Apple unveiled the MacBook Neo at $599, powered by its A18 Pro chip. The news certainly hit the industry by storm and was received with mixed reactions, depending on who you asked. While the Neo is touted as an affordable and efficient entry, we have our own varied opinions.

Senior Editor Zac Bowden calls it "the nightmare scenario" for Windows OEMs, and says, "Microsoft better be panicking." A week later, the MacBook Neo is still a hot topic in the industry, after my colleague pointed out that Windows laptops with higher specs than the Neo do exist in the same price range.