They’re calling it the best crisis marketing anyone’s ever seen. Astronomer has hired none other than Gwyneth Paltrow to handle the fallout from the Coldplay kiss cam cheating scandal, in which its CEO, Andy Byron, was exposed canoodling with the head of HR, Kristin Cabot.
Since the video of the incident went viral, both Byron and Cabot have lost their jobs. Astronomer, a major tech company worth over a billion pounds with certified “unicorn” status, has stayed largely silent.
