Asda has been criticised for the hiking the price of one of its Just Essential products, making it more expensive than all the other main supermarkets.
When the new range first launched, a rebrand of Smart Price, the 500g packs of mince were the cheapest around, at £1.69.
The retailer was getting so much attention for its Just Essentials - largely because of its bright yellow labels - that other supermarkets were quick to follow, matching Asda's discounted price.
