Supermarket giant Asda has debuted its Christmas advert for 2022. The advert, which features Will Ferell as the Christmas icon that is Buddy the Elf, has already been seen by countless people in the UK.
Christmas adverts are a big game in the UK, with supermarkets like ASDA, Aldi, Lidl, Sainsbury's, Tesco, M&S and Morrisons all battling it out to be crowned 'best of the year'. ASDA's offering is already a contender for the best of 2022.
With footage imposed from the timelessly hilarious movie, Will Ferrell's beloved fish-out-of-water character can be seen applying for a seasonal job at a branch of Asda, causing all sorts of mayhem. It's proven to be a welcome burst of nostalgia for those who are starting to feel Christmassy, with Buddy's antics just as much fun as ever.
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However, the ASDA advert has received a mixed response from shoppers. While some love it, others have branded the editing 'awful'.
@HannahBatt3rsby slammed: "If Asda using Buddy the elf in their Christmas advert isn’t a reason not to shop there idk what is." @Get_effed commented: "I've just seen an Asda Christmas advert that splices in scenes from Elf and it may well be the worst thing I've ever seen in my life."
@DJGaryBaldy said: "So far this year when it comes to Christmas Advertising I have to say the ASDA Christmas advert sucks big time." @DeputyGrocott added: "The Asda Christmas advert. Hats off to some clever editing, and don’t get me wrong Elf is one of the greatest Christmas films of all time, but I don’t really think it’s that great of an advert. Just my opinion."
@Suzii_ox said: "Sorry but the Asda Christmas advert is awful. That editing is shocking." @Chris_short1991 wrote: "That ASDA Elf Xmas advert is terrible."
@Nath_2389 asked: "Did they us a free online editing app for this advert?! @asda, this is poor!"
However many others love the advert calling it the 'best ever'.
@mattsyourlot said: "Asda just won Christmas ad of the DECADE." @Cee_GK5 wrote: "The Asda Christmas advert is going to take some beating this year!"
@EllieMason23 said: "The ASDA Christmas advert is the best ever. Might even start shopping there now." @abbeyallenxx wrote: "Obsessed with Asda’s Christmas advert, elf will always be the best."
Acting Chief Customer Officer at Asda, Sam Dickson, said: "Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team. We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products.
"We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together."
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