Asda has made an update to its Rewards app ahead of the summer holidays.
The supermarket is marking the milestone of over £100m in their Rewards app cashpots this year and is adding a 'back to school' update for parents. Rewards provides customers with the chance to earn pounds, rather than points, each time they purchase certain products or complete a milestone mission.
Asda say more than five million customers now use the app every month and have been growing their Cashpots to help reduce their grocery bill, earning over £100m in total so far this year. Customers looking to get ahead of the back to school rush can now also take advantage of the back to school boost on the app.
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Customers who convert their cashpots into vouchers to spend on school uniforms or shoes before June 18 will get up to 33% back in voucher value. The 'back to school boost voucher' can be created by selecting the ‘spend’ tab in the app and clicking on ‘create rewards voucher.’
If customers choose to use £15 from their cashpot on school uniform, a £20 voucher will be added to their wallet which can be redeemed instore.
Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re really pleased to see that Rewards users are continuing to benefit from using the app. This milestone shows that by earning pounds and building their Cashpots, our customers are being rewarded for simply shopping with Asda.”
To get started on Rewards, customers need to download the Asda Rewards app and log in with - or create - an Asda Groceries account.
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