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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Asda cuts prices on 1,500 products in effort to halt sales slide

Cathedral City cheese
Asda is cutting prices on products including Cathedral City cheddar and Head & Shoulders shampoo. Photograph: Newscast Online Limited/Alamy

Asda has cut prices on 1,500 products as it attempts to stem a slide in sales with a price war that has wiped billions off the value of its rivals.

The UK’s third biggest supermarket said the latest wave of price cuts, on products including Cathedral City cheddar cheese and Head & Shoulders shampoo, meant it had reduced prices on nearly 10,000 products since the end of January.

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