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Fortune
Fortune
Nicholas Gordon

Ascend Money wants to finance the 10 million-plus Thais currently being ignored by traditional banks stuck in the past

(Credit: Courtesy of Ascend Money)

What if a magazine subscription—say, to Fortune—helped you get a loan?

Tanyapong Thamavaranukupt, co-president of Thai fintech Ascend Money, sees spending patterns—like magazine subscriptions or mobile bills—as a signal of creditworthiness, particularly in markets like Southeast Asia which have both a large underbanked population and underdeveloped financial institutions.

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