Surely, by now, you’ve seen the commercials.
Dr Pepper’s ad campaign seems to run on repeat across ESPN’s many platforms. Set in a fictional college-football-crazed town, residents of Fansville go through life with the sport at the center of their existence.
The town got a new addition last year. Erected in what seems like an abandoned park, the transfer portal appears not as a glorified database filled with transferring players’ names but as a mythical doorway that transports players across space and time. The Fansville portal, like the real one, allows players to pass in and out of the gateway at will.
