
The Persona series has now reached over 23 million players worldwide and Yakuza almost 28 million - and Sega says that this fast-growing success can be attributed to a few key choices regarding games' releases.
According to Sega’s Annual Integrated Report for 2024, both the Persona and Like a Dragon franchises are flying. The former series boasts 23.5 million copies sold while the latter has hit a whopping 27.7 million sales worldwide. These impressive figures include digital and physical sales, with the Persona 5 line of games and spin-off titles accounting for over 10 million copies sold alone - almost half of the series' lifetime sales.