As Prime Day Sales Fall, Should You Sell Amazon Stock or Stay the Course?

Shares of Amazon (AMZN) fell by nearly 2% on Tuesday as reports emerged that early sales for its flagship shopping event “Prime Day” were down 14% on a yearly basis. 

There are two important things for investors to note here. First, this early data only covers the first four hours of the first day of the four-day event, and customers may be waiting for bigger discounts in the subsequent days. Second, the event is yet to commence in India, a key market for the company.