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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

‘A very British thing’: UK gets creative to try to keep Christmas card tradition alive

a young boy with his mother posting Christmas cards and presents
Christmas past… John Lewis says sales of single cards are up 36%. Photograph: Chronicle/Alamy

Britons are buying single Christmas cards or reaching for the glitter glue to make them as they opt for quality over quantity in an attempt to keep the festive tradition alive amid high postage costs.

A recent poll found a third of people intend to send fewer cards this year because of the cost. The price of a second-class stamp has risen by nearly 30% in five years to 75p. Over the same period a first-class stamp is up nearly 90% to £1.25.

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