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Fortune
Fortune
Mia Osmonbekov

‘Are we rich?’ The question billionaire and millionaire parents dread, and what happens when they dodge it

(Credit: ALEJANDRO PAGNI–AFP/Getty Images)

There’s a question wealthy parents dread, and it’s not coming from activists asking them about their tax returns.

Jessica McGawley, a consultant who’s worked with high-net-worth families for nearly two decades, told Fortune that she has to explain to clients that their children are not “being greedy or rude” by suddenly asking “Are we rich?” after noticing their family has more than one house.

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