If you were watching the Super Bowl, you might have noticed a certain brightly colored beverage starring in a coveted commercial slot: Poppi. It’s one of several prebiotic sodas, including Olipop and Culture Pop, that market themselves as healthy alternatives to traditional soft drinks.
Competition recently heated up between Poppi and Olipop—the latter went on the offensive over Poppi’s over-the-top attempt to appeal to TikTok influencers in the lead-up to the Super Bowl. Both were ranked among the top 10 fastest growing brands of 2024, while Olipop just announced its value reached $1.85 billion.
