Whether you start your day by dunking your face in a bowl of ice water like a fitness influencer with too much time on your hands or go for a full-body immersion in an ice bath, if you’ve fallen for the lure of cold therapy this year, you’re not alone. Cold water swimming, cold plunges, and cryotherapy are all part of the longevity boom, a preventative health movement that aims to extend our life spans and slow the ageing process.
The biohacking crowd has been extolling the virtues of cold exposure for many years, claiming it can both soothe the nervous system and give you more energy. Ice bath evangelists will tell you a cold dip is also great for metabolic function and mitochondrial efficiency.
