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Benzinga
Benzinga
Business
Triveni Kothapalli

AppLovin Could Turn Mobile Games Into The Next Big E-Commerce Playground, Says Analyst

AppLovin Corp

Applovin Corporation (NASDAQ:APP) is emerging as a major force in digital advertising, reshaping the mobile gaming ecosystem into a powerful channel for e-commerce engagement.

Bank of America said AppLovin’s mobile gaming ecosystem appears capable of absorbing the surge in e-commerce ad demand expected through 2026, citing strong supply growth and improving conversion efficiency.

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