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Technology

Sudhanshu Singh

Apple Tightens Grip On App Store Developers To Enhance User Privacy

Customers walk past the Apple Store in Causeway Bay in Hong Kong, China, July 25, 2023. Apple aims to give users greater control over their data and ensure that apps adhere to stringent privacy standards. COSTFOTO/NURPHOTO VIA GETTY IMAGES.

Apple Inc.’s (NASDAQ:AAPL) App Store is tightening its grip on developers to bolster user privacy and crack down on apps attempting to bypass privacy measures. The tech giant introduced the App Tracking Transparency feature with iOS 14 in 2020, which was heavily criticized by advertisers for damaging a significant chunk of their revenue. Apple, is taking another bold step to solidify it further.

What Happened: Apple’s latest step in its push toward user privacy is an update in its developer documentation to address concerns related to device fingerprinting. Developers will now be asked to provide justifications for using certain Apple APIs that could potentially contribute to fingerprinting.

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