The battle between Apple and Samsung seems like it will never end. When one company appears to have the smartphone market locked down, the other swoops in and usurps the top spot. Apple is seeing a sharp decrease in iPhone sales, which has allowed Samsung to remove Apple from the number-one spot in the worldwide market for smartphones shipped.
According to research firm IDC, Samsung was able to regain the number one ranking in the first quarter because it launched the new Galaxy S24 handsets. Apple, on the other hand, is in a phase where the current iPhone 15 is getting a little old while potential buyers wait for the iPhone 16 to launch later in 2024. The news seems to have minimally hurt Apple's stock price, with the shares being down just 1% after it first broke.
