
In a significant shift in its artificial intelligence (AI) strategy, Apple Inc. (NASDAQ: AAPL) is reportedly prioritizing chatbot-like experiences and overhauling its Siri voice assistant.
Bloomberg's Mark Gurman, in his latest "Power On” report revealed that Apple’s AI strategy, unveiled last year, has been less than impressive. The company’s previous dismissal of chatbot-driven approaches has proven to be an expensive misstep.