You either love or loathe it, no? That 48 hours when every social media portal you consult spits out garish posts from friends, colleagues, your 2016-2019 chiropractor and your tech-savvy aunt in Blyth, all of whom are ready to solemnly (silently, reverently) convey the depths of their very souls to you now. This is their moment. And they do this by disclosing that Mudvayne and Cradle of Filth were their top-played artists of the year.
Are we supposed to respond in kind to this unsolicited (and oft unwanted) information? Are we meant to feel emphatically drawn to their tastes and monosyllabic comments ('typical', 'so this' and such) following these revelations? Oh, I know why Spotify Wrapped became such a hit: people love to be told about themselves (see also, 23andMe) but honestly, I've never liked any of it – until now.
