The iPhone 16 Pro Max feels like a very iterative phone out of the gate. It gets very similar camera specs as the 15 Pro Max, runs with shiny new software that the 15 Pro Max now also runs, and it doesn't deliver a fully realized version of Apple's new iOS 18 with Apple Intelligence, giving Google, Samsung, and other Android makers a big lead on smartphone AI.
There are a few ways you'll be able to spot the new iPhone 16 Pro Max in a crowd. A new Action Button on the bottom right side adds welcome quick access to the camera, as well as touch control for zoom and in-camera tools. The phone's screen is also more immersive, shrinking the bezel and making for the most edge-to-edge big iPhone experience around.
