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Fortune
Fortune
Business
Gleb Tsipursky

Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

(Credit: Justin Sullivan - Getty Images)

This month, Disney’s CEO Bob Iger demanded that all employees return to the office for at least four days a week. "In a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together, Iger said.”

Apple’s CEO Tim Cook has expressed a similar sentiment. Cook demanded that employees come to the office at least three days a week because “innovation isn’t always a planned activity. It’s bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that.”

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