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Fortune
Fortune
Chris Morris

Apple broke a 12-year tradition in 2023 and it has to do with iPads

Exterior view of the Apple store on Fifth Avenue in Manhattan (Credit: David 'Dee' Delgado—Bloomberg/Getty Images)

Since its debut in 2010, the iPad has regularly received annual updates and enhancements. That streak came to an end in 2023, however.

For the first time since it introduced its tablet, Apple did not roll out a new model last year. The last time the company updated the line was in October 2022.

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