ITV’s new quiz Limitless Win launched on Saturday night, helmed by popular TV presenters Ant and Dec – but it wasn’t just the fiendish questions which were leaving viewers scratching their heads.
The show claims to have the “world’s first limitless jackpot”, meaning there’s no limit to how much money a team could walk away with if a pair adopt a winning strategy.
“If you played this game right, you could win millions upon millions of pounds,” Ant said.
Invited on in groups of two, contestants are asked questions where all of the answers are numbers – figures which can help them climb up steps on the money ladder to reach a cash milestone.
While placing an answer which is too high means its game over for a team, one which is too low means contestants lose a life for every step they’re behind.
Lives are built up in a quickfire round at the start of the game, where each right answer is worth five lives.
If they get an exact answer when taking on the money ladder, they can also receive an extra five lives to help them progress. They may also find a lifeline as they progress up the unlimited money scale.
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However, for some on Twitter, the rules of the game were a little hard to wrap their heads around:
So you got 25 lives and some lifelines but it’s not exact answer but locked in and get some more lives for getting it right but your under #LimitlessWin pic.twitter.com/H9woWmsSoi
— PerryK (@perrykissin) January 8, 2022
#LimitlessWin
— . (@abigails_x) January 8, 2022
Me trying to figure out how this show actually works pic.twitter.com/wOOnjvwZZE
Me trying to sleep tonight still trying to piece together the rules and concept of the show #LimitlessWin pic.twitter.com/th4ApC5NPK
— MB (@Bowx_) January 8, 2022
Let me get this right. They've got one question correct so far but now they're playing for over 100k? #LimitlessWin pic.twitter.com/2kePkpV8CD
— ♠️➰(me/dim)➰♠️ (@MisterB8s) January 8, 2022
Think there were less rules in Bamboozle #LimitlessWin pic.twitter.com/0jA0G9yl7X
— Paul Mulcahy (@paul_mulcahy) January 8, 2022
Watching #LimitlessWin pic.twitter.com/711UAumLqy
— Ian Eccles (@Spinkzilla) January 8, 2022
What is going on ? #LimitlessWin pic.twitter.com/5AuFpbOv2z
— steph (@stephanie13175) January 8, 2022
Anyone else getting Joey from Friends vibes from this #LimitlessWin #Bamboozled pic.twitter.com/AacOEvuCrR
— Gillian Watson (@gillw2503) January 8, 2022
me trying to understand what is going on #LimitlessWin pic.twitter.com/BblDiBnG6u
— sᴜᴘᴇʀ ᴛᴠ (@superTV247) January 8, 2022
Others claimed that the first pair to take part, NHS workers Will and Kate, appeared unenthused by the fact they had cashed out with £500,000, with some alleging the couple were “actors”:
Sod this #LimitlessWin nonsense. Give the people what they want... Golden Balls and Hole in the Wall!!! pic.twitter.com/6x0WlYCuAt
— Lee ♿️ (@mrleeleencfc) January 8, 2022
Feel like pure shit just want him back x #LimitlessWin pic.twitter.com/WY3Ljmm6lY
— Ryan ✌️ (@RyanS_UK) January 8, 2022
let’s be honest we’re all just watching this for ant & dec #LimitlessWin
— ✨ grace ✨ (@gracebonnar) January 8, 2022
Sorry #LimitlessWin you’re no Bullseye pic.twitter.com/K2tZugfMYx
— Michael Best (@mikebe5t) January 8, 2022
Ant and Dec celebrated more than the couple that won half a mil 😂😂 #LimitlessWin
— Sophie Robson (@sophie__robson) January 8, 2022
"You've won half a million quid"
— Stuart C Taylor (@stuartctaylor) January 8, 2022
"great."#LimitlessWin pic.twitter.com/ejTpaifYEs
Cor they don’t seem ecstatic to have banked £500k do they, I’d be running around that studio screaming my tits off. #LimitlessWin
— Chloe (@ChloeReynolds_) January 8, 2022
#LimitlessWin is so fake!!! Both are actors - no way a normal couple would gamble £100,000 and know when Amazon was founded, because “we just know!” What a load of rubbish! @antanddec #embarrassing
— Jennie Swarbrick (@JennieC08) January 8, 2022
I’ve cracked it…
— MB (@Bowx_) January 8, 2022
They’re actors!#LimitlessWin pic.twitter.com/m9itTiQtrS
Meanwhile, there were a few watching who were nostalgic for some great gameshows from TV history:
Ant & Dec: you've just won £500K
— Garry Munro (@GarrMunro) January 8, 2022
Everyone: 🥳🎉🍺🥂
This couple:#LimitlessWin pic.twitter.com/3aAnGufTk3
The way Ant & Dec celebrate harder than the actual people who won the money 🤣 #LimitlessWin
— 🍂☕️🍂 (@BroganBowx) January 8, 2022
Ant and Dec: "You've just won £500,000!"
— J🇬🇧🇳🇬🦁❤ (@MissLionHeart) January 8, 2022
Will and Kathryn:#LimitlessWin pic.twitter.com/EckAJGv0O8
Just show reruns of Gladiators @ITV, I beg of you#LimitlessWin pic.twitter.com/cDz9w1IwyA
— J🇬🇧🇳🇬🦁❤ (@MissLionHeart) January 8, 2022
Limitless Win continues next Saturday at 8:30pm on ITV.