The decision by the Andhra Pradesh government to increase movie ticket prices to a maximum of ₹250 and address a key issue regarding flexible pricing for ‘super high budget’ movies will not only improve revenue for Tamil movies dubbed in Telugu by at least 25-30%, but may have provided Tamil film industry a blueprint to push for a similar reform in the State.
Super-high budget movies are defined as those that are made at a production cost ₹100 crore, excluding the remuneration for technicians and stars.
The Tamil film producers, who have seen their production costs soar in the last couple of decades, have been demanding ‘flexible’ ticket pricing in theatres along with several other demands such as removal of local body taxes. As of now, the producers and theatre owners can charge the rates that were revised in 2017 by the previous AIADMK government.
