Imagine a manager sends a thoughtful message to one of her hard-working employees after a particularly exhausting week in the office. The message communicates personal warmth, but when the recipient discovers it was generated by AI, it somehow feels less genuine.
In the past, the recipient would only have discovered AI use if the sender disclosed it or through a lucky guess. Now, the European Union’s new transparency rules require companies to watermark content produced by generative AI systems in a machine-readable format. Systems already on the market have until December 2026 to comply.
