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Barchart
Nauman Khan

An EV Price War Hasn’t Stopped XPeng Stock. Should You Buy XPEV Now?

China’s electric vehicle market has been roiled by a fierce price war in 2025, with giants like BYD (BYDDY) slashing prices so deeply that insiders warn it’s “not sustainable.” Late last month, regulators even stepped in. Premier Li Qiang decried the “involutionary” competition and urged brands to end their “loss‑leading” tactics. 

Yet amid the chaos, XPeng (XPEV) has quietly stood out, delivering over 30,000 vehicles for eight straight months. While peers such as Nio (NIO), Zeekr (ZK) and even Tesla (TSLA) struggle with thinning margins and softening demand, XPeng’s steady deliveries suggest robust consumer appetite and a resilient strategy. Now, with Beijing cracking down on “disorderly” discounting, the playing field may finally stabilize, potentially giving XPEV room to shine. 

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