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Windows Central
Windows Central
Technology
Sean Endicott

"An error was made": We asked ASUS why Zenbook prices are suddenly soaring, and we have bad news

Asus Best Buy
Studio photos of the 2026 ASUS Zenbook A16 laptop featuring the new Qualcomm Snapdragon X2 Elite Extreme processor. .

The ASUS Zenbook A16 is many things. It's a 5-star laptop, a showcase for the Snapdragon X2 Elite Extreme, the main story on our front page, and a warning to Microsoft about the next Surface device.

Unfortunately, it's also one more thing: more expensive than it was yesterday. Just hours after reviews went live for the new laptop, ASUS and Best Buy seemingly raised the price of the PC.

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