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Fortune
Fortune
Allie Garfinkle

An easy way VCs decide whether a founder has game-changing potential

(Credit: Renee Dominguez/SXSW Conference & Festivals via Getty Images)

If you’re trying to understand the most successful startup founders, from Mark Zuckerberg to Brian Chesky, roll back the tape, says VC Mike Maples. 

Find the earliest video interview of the founder that’s available and watch it. If you watch the founder in recent interviews, you’re seeing them after they’ve gained the glow of success, whereas the early interviews reveal how they were thinking about their company’s potential—back when it seemed crazy. 

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