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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Amid record sales, Canon hasn’t written off the possibility of price increases as the AI memory crisis worsens

Canon EOS R6 Mark II side-by-side with the Canon EOS R6 Mark III.

Camera sales have led to record-high net sales for Canon’s latest quarterly financial results – but the camera giant’s latest financial report is dotted with both positives and negatives as the AI boom continues to drive volatile memory prices.

In the July 27 report, Canon added another 6 billion yen – about $36.6 million / £27.6 million / AU$52.4 million / CA$51.75 million – on top of the previously estimated impacts of the AI memory crisis. That puts Canon’s memory crisis estimate for 2026 at $69.4 billion yen. That’s about $423.9 million / £318.9 million / AU$606.4 million / CA$598.6 million at current exchange rates.

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