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Motor1
Motor1
Business
Zander Sutton

AMG's CEO Has A Plan To Get People Excited About EVs: 'You Need To Drive It'

Mercedes-AMG is known for big, extravagant engines, loud noises, and a general sense of extremism that few other marques can replicate. But, with the launch of the latest-generation AMG GT 4-Door, the super sedan trades its engines for a battery.

Historically, AMG models with smaller engines—or no engines at all—have not done well for AMG, especially in large markets like North America. The controversy surrounding the four-cylinder C63 still haunts the brand, while dedicated EV models like the EQE AMG haven't sold in huge numbers.

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