When Pasha Grozdov found out his friend’s Manhattan landlord was raising the rent on her one-bedroom apartment from $4,100 to a crushing $6,000 a month, there was only one way he could think to react: with a joke.
“Let’s cancel the economy,” he responded.
Iced coffees in hand, Grozdov and his friend were on an early morning stroll through Central Park. They had just finished taking a 6 a.m. SoulCycle class when she opened up to him about how much the hottest rental market in decades was costing her, a side effect of the devastating coronavirus pandemic.
