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International Business Times
International Business Times
World

American Eagle 'Jeans' Campaign That Stars Sydney Sweeney Under Fire

Sydney Sweeney American Eagle AE Internet
Sydney Sweeney arrives for the 2025 Met Gala at the Metropolitan Museum of Art on May 5, 2025, in New York (Credit: AFP)

An advertising campaign starring Sydney Sweeney for the clothing brand American Eagle has triggered the latest online firestorm causing an internet meltdown.

Some social media users are outraged, saying the wordplay of the tagline "Sydney Sweeney has great jeans," coupled with the actor's blue eyes and blonde hair, has racial undertones. Others are praising the campaign as lacking "woke" politics.

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