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International Business Times
International Business Times
Karcy Noonan

America's Spirit Of Freedom And Innovation In The Wine Industry: Jason Reigel On The Rise Of US Wine Tourism

Stereotypically, wine is confined inside the frame of classy, elegant, and traditional. When thinking of this luscious beverage, the richness of a French Bordeaux red, the earthy, acidic notes of Chianti—Tuscany's ruby-colored gem—or the full-bodied, fruity Bobal from sunny Spain spring to mind. The US has been an astray region in the industry, awakening the palate with the image of amber-colored bourbon rather than an evening glass of red, white, or rosé.

Against this perception, the US wine landscape has been gaining traction, witnessing immense growth in recent years. California, the undisputed top wine-producing state, has been attracting millions of visitors—both international and from other parts of the country—offering scenic vineyards and flavorful grape varietals. From rewriting history with the $6,000 bottle of 1969 Chappellet Cabernet Sauvignon sold during the first Napa Valley Wine Auction on June 21st, 1981, to alluring 3.85 million travelers annually, this county's success story stands as a testament to the rising wave of oenophilia in America.

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