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The Economic Times
The Economic Times
Business

Ambani’s Jiostar platform bets big on all-AI series

Indian billionaire Mukesh Ambani’s streaming platform is preparing to fully embrace AI-generated content, after its first experiment — a machine-made retelling of a 2,500-year-old war epic — convinced executives there’s real money in the idea.

JioStar, a joint venture between Reliance Industries Ltd. and Walt Disney Co., is planning a slate of series that would be written, animated, voiced and edited entirely by artificial intelligence for its JioHotstar platform, according to people familiar with the matter.

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