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The Independent UK
The Independent UK
National
Via AP news wire

Amazon testing TikTok-style feed on its app, AI firm says

Watchful.ai

Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers' attention by introducing replicas of the popular social platform.

The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users.

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