It was only a matter of time before Amazon turned Alexa into a glorified ad. Amazon revealed its new feature called Customers ask Alexa during its annual Accelerate seller conference.
This feature lets brands include their answers for any questions customers might ask an Alexa device. When a customer asks a question like, “How can I remove pet hair from my carpet?” Customers ask Alexa will let brands that have products in a relevant category respond to the customer’s question. Alexa will then (naturally) link the customer to the brand’s Amazon storefront.
