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Benzinga

Business

Erica Kollmann

Amazon's Prime Day Secret Weapon? Lipstick And Luxury

Amazon Prime Luxury Amazon.com Inc. Nasdaq

Paris,,France,-,Jul,12,,2023:,Amazon,Prime,Day,Logo

Amazon.com, Inc. (NASDAQ:AMZN) is turning to luxury beauty products as a way to offset the impact of tariffs during its upcoming Prime Day sale.

What To Know: Under pressure from the new tariffs introduced by President Donald Trump, some sellers who source their goods from China and other countries facing high tariffs are choosing not to participate in Prime Day in order to protect their profit margins.

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