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Lifestyle
Matt Wille

Amazon's been offering fat paychecks to attract live shopping influencers

Amazon Amazon Live TikTok QVC Insider Facebook

TikTok’s runaway success has given rise to an entirely new generation of influencers — and just about every other platform is nervous about that prospect. Amazon, for example, has been sending monetary offers to high-profile TikTok users in an attempt to bring them over to Amazon Live, the company’s livestreamed shopping feature. Some influencers were offered upwards of $9,000 per month to ditch TikTok.

The Amazon Live team has been reaching out to TikTok and YouTube users with large followings since 2020, according to a new report from Insider, with offers ranging from $2,000 to $9,000 per month. Each offer was determined based on the user’s follower count and how much revenue they might drive on Amazon Live.

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