Amazon has been making headlines for a variety of reasons as of late, having recently expanded its annual Prime Day sale from two days to four, and even more recently giving early holiday shoppers a second swing at a bargain with Prime Big Deal Days, spanning Oct. 7 and Oct. 8.
But the perks of having exclusive access to those deals does come at a price — precisely $139 per year. And while Amazon Prime members do enjoy a variety of other benefits, including Prime Video, most notably, consumers can always opt to park their dollars elsewhere: Perhaps by investing in Amazon itself.
